The Arcade Quarter is a covered run of independent shops, cafés and a cinema in the heart of a south-coast town, with seventy tenants and a landlord keen to make the place a destination rather than a cut-through. Footfall was flat and the social channels were an events listing. We took over the channels, built a content programme that gave every tenant a turn in the spotlight, and ran seasonal campaigns that brought people in from further afield.
Footfall uplift
+22% year on year
Tenants featured
70 of 70
Christmas campaign reach
1.6M people
Instagram followers gained
19.4K
The landlord’s brief was about footfall, pure and simple, but with a twist: they wanted the tenants to feel the benefit directly and to see the Quarter’s social as something that worked for them. That meant a content programme with genuine range, from a record shop to a pet groomer, and campaigns that pulled in visitors from a forty-minute drive away at the moments that mattered most.
Holly and Maya worked through all seventy tenants over the first six months, filming a short portrait of each and building an evergreen library in the process. We ran three seasonal campaigns, with Christmas the biggest, combining paid social across the region, a late-night shopping event and local press handled by Sanna. Every campaign landed on a page that showed what was open and when.
Footfall rose by 22 per cent across the year, with the Christmas campaign reaching 1.6 million people and delivering the busiest late-night event the Quarter had ever held. Tenant portraits became the most-shared content on the account, and several shops reported customers arriving with the video still open on their phones. The landlord has since renewed for a second year with a bigger scope.
The Quarter finally has a voice of its own and the tenants love it. Lido made seventy very different businesses feel like one place worth visiting, and the footfall numbers backed it up every quarter.
- Marcus Tully, Centre Manager, The Arcade Quarter
Managing a destination, a high street or a development with lots of voices in it? We’ll bring them together and bring the people in. Say hello at hello@lido.example.
