Peak Fuel Nutrition sell protein, hydration and recovery products to amateur athletes who take their training seriously but don’t have a sponsor. The brand had a strong product and a paid social account that had plateaued, with creative fatigue setting in and costs rising. We rebuilt the creative pipeline around real athletes, wrote direct-response copy with some bite, and scaled the ad account past its previous ceiling.
Monthly revenue from paid
+163% in 6 months
Cost per acquisition
down 44%
Creative assets per month
40+ fresh ads
Subscription sign-ups
+210% year on year
The account had hit a wall. Spend couldn’t be increased without costs rising, the same six ads had been running for a year and the brand’s own customers, who are fit, dedicated and refreshingly normal, were nowhere in the creative. The brief was to find the ceiling and raise it, with a particular focus on growing the subscription side of the business.
Elin restructured the account for scale and set up a proper testing cadence. Amara built a creative pipeline that turned a handful of customer athletes into regular contributors, filming training sessions, race days and the unglamorous 5am starts. Our copywriters wrote dozens of hooks a month, from the blunt to the funny, and we let the data decide which tone stuck. Sanna added a small cohort of running and cycling creators for reach.
Within six months monthly revenue from paid social had more than doubled and the cost of each new customer had fallen by 44 per cent, even as spend went up. The customer-athlete content beat polished studio ads every single week, and subscription sign-ups tripled once we built a dedicated funnel for them. The account now ships more than forty new creative assets a month.
We’d been told our account was maxed out. Lido found another gear by putting our actual customers in the ads and writing copy that sounds like a training partner rather than a supplement company.
- Chris Baines, Founder, Peak Fuel Nutrition
Paid social gone stale or hit a ceiling? We’ll audit the account, rebuild the creative and show you where the headroom is. Email hello@lido.example to get started.
