FROM THE PLAN TO THE POST

Your channels, looked after properly. We plan the calendar, write the posts, make the pictures, schedule everything and keep an eye on the comments so nothing drifts. You get a monthly report in plain English, a team that actually picks up the phone, and feeds that look like they belong to one brand rather than three different interns. Instagram, TikTok, LinkedIn, Pinterest or all of the above, we keep things moving every single day.

Before anyone posts anything, we work out why. We dig into your audience, your competitors and your numbers, then set out a clear plan: which platforms, what to say, how often, and how we’ll know it’s working. No padding, no fifty-page deck.

Content that gets a second look, made in-house. Our studio at Lido HQ turns out photography, short-form video, reels, animation, graphics and the odd stop-motion when the brief calls for it. We shoot on location, in the studio, or on the seafront when the light is good, and we edit fast so nobody is left waiting for assets. Everything is made with the platform in mind, so a TikTok feels like a TikTok and a LinkedIn carousel earns its scroll. A big batch for a launch or a steady monthly supply, either way you’ll get work that looks like you, not like a stock photo.

Organic reach only takes you so far. Paid social puts your brand in front of the right people at the right moment, and we make sure every pound works hard. We build campaigns across Meta, TikTok, LinkedIn and Pinterest, from the first audience sketch to the last creative tweak. We test headlines, formats and hooks, switch off what isn’t landing and back what is. You’ll always know where your budget went and what came back, because we report on the numbers that matter to your business, not just the ones that look nice on a dashboard. Awareness, leads, bookings or sales, tell us the goal and we’ll build the funnel to get you there.

The right creators can carry your brand further than any ad. We find them, vet them and brief them, so the partnership feels natural rather than bought. Our network runs from micro-creators with devoted local followings to bigger names with national reach, across beauty, food, fitness and family. We handle the contracts, the approvals and the disclosure rules, then measure what each collaboration delivered. Real people talking about your brand in their own words, with numbers to prove it worked.

Sometimes you don’t need an agency, you need a boost. We run workshops and one-to-one sessions for in-house teams who want to sharpen up on social: platform strategy, content planning, short-form video, paid ads, community management and measuring results. Half days, full-day deep dives or a rolling programme, at your office, at Lido HQ or online.

Words that sound like you, only tidier. Our writers cover captions, campaign lines, bios, scripts, blog posts, email newsletters and website copy, all in a tone of voice we build with you first. We’re fussy about the details, from the pun in a caption to the call to action at the bottom of a landing page. The result is copy that reads like a person wrote it, not a template, and gives people a reason to tap, read, reply or buy.

Good PR is about being talked about for the right reasons. We find the stories inside your business, shape them into something a journalist actually wants, and pitch them to the press, podcasts and newsletters your audience trusts. From product launches and openings to campaign stunts and expert comment, we know how to earn coverage without shouting for it. We also handle the quieter side: media training, press kits, award entries and the odd crisis plan tucked in a drawer in case you ever need one. Because social and PR sit under one roof at Lido, every story we land gets amplified across your channels too, so a single piece of coverage goes a lot further than it would on its own.