Netball Nation is a one-day charity tournament that brings hundreds of amateur teams together to raise money for grassroots sport. The event had grown on word of mouth alone and the organisers wanted to break out of their own network: more teams, more sponsors and a bigger moment on the day itself. We ran the social channels in the build-up, handled press and partnerships, and covered the tournament live from the courts.
Teams registered
312, up from 180
Funds raised on the day
£86,000
Press pieces secured
23 features
Live-day video views
418K views
The organisers set a target of 300 teams, up from 180 the previous year, and wanted a headline sponsor signed before registration opened. They also had a tiny volunteer committee and no time to post, so the brief covered everything from strategy to the person standing courtside with a phone on the day. Beth took the lead and brought Sanna in for the press and sponsor work.
We launched registration with a short film built from the previous year’s footage and a captain’s kit every team could share on their own channels. Sanna pitched the story to regional press and sports podcasts and secured a sportswear brand as headline sponsor within three weeks. On the day, a crew of three ran a live feed across Instagram and TikTok with results, interviews and a rolling fundraising total.
Registration closed early at 312 teams. The live coverage reached people well beyond the venue, with over 400,000 video views across the weekend, and the running total on screen nudged donations past £86,000 by the final whistle. Coverage ran in two regional papers and a national netball title. The committee now has a playbook they can run themselves, with us on hand for the big moments.
For the first time the tournament felt like a proper event online as well as on the court. Lido handled sponsors, press and the live feed so our volunteers could actually enjoy the day for once.
- Nadia Clarke, Tournament Director, Netball Nation
Got an event that needs a bigger audience? Whether it’s a one-day tournament or a season-long campaign, we’d love to help you fill it. Write to hello@lido.example.
